A robust identity, that is both adaptive and extensive for a growing brand.

HFW is an established partner for representation of DMCs, Tour operating and other Services, and therefore required a strong foundation as its brand identity and Online presence to express the nature and core vision of the brand.

The founder approached me to discuss the ideas and nature of business; insisting that the brand be positioned as edgy and modern to stand out from there partners yet rich in experience to complement the global connections it benefits from.

In order to achieve that we looked up to bold visuals and color scheme that invokes curiosity and identity elements that express the clarity of the brand.


Web Design, User Interface Design, Brand Design


HFW Services GmbH – Zurich, CH


A brand identity is the product of it’s audience. And following that mantra we delivered clean, unobtrusive design to help HFW be identified apart from the crowd.