With an apt background in branding, user experience and visual design, I love to help businesses hack their growth and innovate the brand to make themselves more relevant to their customer’s evolving needs.
In today’s world, it’s not just about looking good, it’s being clear about who you are, what’s your brand value and why you’re worth people’s time. And having lived and worked around multiple continents and cultures, I draw from this rich experience while studying a design problem, planning pragmatic steps to counter it and finally devising a holistic execution.
When I’m not crafting wholesome design strategies, I love to read history and non-fiction paper backs and I’m curious about how social influence impacts brands and businesses.